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Brands

by Marcel Danesi

Routledge

Hardback or Cased Book 172 pages Feb 01, 2003

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Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

Author:: Marcel Danesi
Publisher:: Routledge
Publication Date:: Feb 01, 2003
Number of pages:: 172 pages
Binding:: Hardback or Cased Book
ISBN-10:: 0415279976
ISBN-13:: 9780415279970