Jay Explains It
Paperback 168 pages English December 31, 2019
Millions of titlesEvery book you're looking for
Carbon-neutral shippingFree on orders over $39.99
Fast shipping worldwideDelivered to your door
In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising." Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic. If you follow their ignorance, your marketing will lose money just like theirs. Jay Huling dissects each chapter of "Scientific Advertising" and matches the important messages with your business and the markets who want to buy from you. The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement. When Jay Explains It, your bottom line will finally break loose.
- Author:
- Jay Huling
- Publisher:
- lulu.com
- Publication Date:
- December 31, 2019
- Number of pages:
- 168 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1794766987
- ISBN-13:
- 9781794766983