Public Communication Campaigns (9781412987707)
Paperback 392 pages English March 06, 2012
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Sage Publications, Inc
Public Communication Campaigns (9781412987707)
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In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
- Author:
- Ronald E. Rice
- Publisher:
- SAGE Publications, Inc
- Publication Date:
- March 06, 2012
- Number of pages:
- 392 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1412987709
- ISBN-13:
- 9781412987707