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A Sign Is

by Jeffrey Ludlow

Oro Editions

Paperback or Softback 00300 pages Mar 18, 2025

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An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object. The book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.
Author:
Jeffrey Ludlow
Publisher:
Oro Editions
Publication Date:
Mar 18, 2025
Number of pages:
00300 pages
Binding:
Paperback or Softback
ISBN-10:
1961856727
ISBN-13:
9781961856721