Advertising For Skeptics
Paperback 179 pages English Feb 08, 2020
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A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
- Author:
- Bob Hoffman
- Publisher:
- Type A Group
- Publication Date:
- Feb 08, 2020
- Number of pages:
- 179 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0999230735
- ISBN-13:
- 9780999230732