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How can we - as writers, artists, and activists - develop media and public relations personas to give voice to our research findings and urgent causes? This media guidebook draws on my experience and practical insights that I have used for successful media outreach and that was shared in my media workshop "Scholars as Critics." It is aimed at those who are advocating for a cause, where personal values act as grounding principles and go hand-in-hand with competence. The learning outcomes of this guide include: 1) An introduction to media and public relations 2) Determining whether you need a publicist 3) Understanding why academics should become media critics 4) Appreciating the importance of using social and traditional media to build your brand.
- Author:
- Dr Samita Nandy
- Publisher:
- Waterhill Publishing
- Publication Date:
- October 25, 2019
- Number of pages:
- 45 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1775309622
- ISBN-13:
- 9781775309628