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This book offers a much needed critical introduction to data mining and 'big data'. Supported by multiple case studies and examples, the authors provide: Digestible overviews of key terms and concepts relevant to using social media data in quantitative research. A critical review of data mining and 'big data' from a complexity science perspective, including its future potential and limitations A practical exploration of the challenges of putting together and managing a 'big data' database An evaluation of the core mathematical and conceptual frameworks, grounded in a case-based computational modeling perspective, which form the foundations of all data mining techniques Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.
- Author:
- Brian C. Castellani, Rajeev Rajaram
- Publisher:
- Sage Publications Ltd
- Publication Date:
- May 09, 2022
- Number of pages:
- 232 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1526423812
- ISBN-13:
- 9781526423818