Content Strategy for the Web
Paperback 216 pages English February 20, 2012
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
- Author:
- Kristina Halvorson
- Publisher:
- New Riders
- Publication Date:
- February 20, 2012
- Number of pages:
- 216 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0321808304
- ISBN-13:
- 9780321808301