Creating Value with Data Analytics in Marketing: Mastering Data Science (Paperback)
Paperback 314 pages English Nov 08, 2021
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Creating Value with Data Analytics in Marketing: Mastering Data Science (Paperback)
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
- Author:
- Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
- Publisher:
- Routledge
- Publication Date:
- Nov 08, 2021
- Number of pages:
- 314 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0367819791
- ISBN-13:
- 9780367819798