Data Engineering for Data-Driven Marketing
Hardback or Cased Book 00258 pages Mar 10, 2025
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Emerald Publishing Limited
Data Engineering for Data-Driven Marketing
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In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
- Author:
- Balamurugan Baluswamy
- Publisher:
- Emerald Publishing Limited
- Publication Date:
- Mar 10, 2025
- Number of pages:
- 00258 pages
- Binding:
- Hardback or Cased Book
- ISBN-10:
- 1836623275
- ISBN-13:
- 9781836623274