E-Commerce 2016
Paperback 818 pages English Aug 28, 2015
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This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides upto-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
- Author:
- Amir Manzoor
- Publisher:
- Amir Manzoor
- Publication Date:
- Aug 28, 2015
- Number of pages:
- 818 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0692359273
- ISBN-13:
- 9780692359273