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Health Care Marketing: Tools and Techniques: .

by John L. Fortenberry Jr.

Jones & Bartlett Publishers

Paperback 312 pages English December 16, 2010

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Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.
Author:
John L. Fortenberry Jr.
Publisher:
Jones & Bartlett Learning
Publication Date:
December 16, 2010
Number of pages:
312 pages
Language:
English
Binding:
Paperback
ISBN-10:
1449622216
ISBN-13:
9781449622213