Innovation and Export
Hardcover 192 pages English Dec 29, 2021
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The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
- Author:
- Manon Enjolras
- Publisher:
- Wiley-ISTE
- Publication Date:
- Dec 29, 2021
- Number of pages:
- 192 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1786306204
- ISBN-13:
- 9781786306203