Markplus Inc: Winning the Future (Hardback)
World Scientific Publishing Co
Hardcover 288 pages English March 17, 2021
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World Scientific Publishing Company
Markplus Inc: Winning the Future (Hardback)
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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
- Author:
- Philip Kotler
- Publisher:
- World Scientific Publishing Co
- Publication Date:
- March 17, 2021
- Number of pages:
- 288 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 9811221715
- ISBN-13:
- 9789811221712