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Modern Propaganda

by Jacob del Hagen

Techistry Inc

Paperback 142 pages English Oct 27, 2016

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Modern Propaganda is a book that dives into the art of influencing society, individuals, and news media through digital communication. It also includes the interpretation and manipulation of data analytics and data patterns to influence news stories, behavior, combined with traditional digital marketing techniques. From leveraging social media, to creating fake outrage, to internet based media manipulation techniques that can steer the outcome of an election, Modern Propaganda covers the industry's most effective and influential practices. These can be used by ad agencies and data driven marketers intent on influencing the competitive landscape, or by individuals who simply wish to understand how Modern Propaganda operates and affects them personally in The Digital Age of the Internet.

Author:: Jacob del Hagen
Publisher:: Techistry Inc
Publication Date:: Oct 27, 2016
Number of pages:: 142 pages
Language:: English
Binding:: Paperback
ISBN-10:: 0998315605
ISBN-13:: 9780998315607