Mom Inc.
Paperback 336 pages English Jan 31, 2020
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From designing better baby shoes all the way to producingerotic videos, mompreneurs have been shaking up theworld of business even while working carpool to carpool. Formany women, self-employment is the answer to the challengeof combining work and family, which is why over 900,000 entrepreneursin Canada are women (many of them moms)--it'sone of the fastest growing segments of the Canadian economy.But starting a successful, lasting business isn't as simple as puttingdown the diaper bag and picking up a briefcase. Drawingon their own experiences as successful mompreneurs and thatof mompreneurs across Canada and the U.S., Amy Ballon andDanielle Botterell cover all the bases: - Deciding to take the plunge--is mompreneurship the answer?- Researching your business idea and developing a businessand marketing plan- Navigating the early stages of planning and financing- Balancing your business and family in the early stages and asyour business (and child) grows- Handling surprises and setbacks and managing growthWith informative sidebars and tips from Rebecca Reuber, Canada's leading expert on entrepreneurship, Mom Inc. is afriendly and hands-on look at the truth about mompreneurshipand the challenges of juggling business and family, and an authoritativeguide on how to start and run a successful business.
- Author:
- Amy Ballon, Danielle Botterell, Rebecca Reuber
- Publisher:
- Collins
- Publication Date:
- Jan 31, 2020
- Number of pages:
- 336 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1554686261
- ISBN-13:
- 9781554686261