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The Design of Everyday Things

by Don Norman

Basic Books

Paperback 368 pages English November 05, 2013

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The essential guide to human-centered design "Even more relevant today than it was when first published."--Tim Brown, CEO, IDEO Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.   The fault, argues this ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.   The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.   The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Author:
Don Norman
Publisher:
Basic Books
Publication Date:
November 05, 2013
Number of pages:
368 pages
Language:
English
Binding:
Paperback
ISBN-10:
0465050654
ISBN-13:
9780465050659