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The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the New Zealand Made Kiwi trademark. This practical guide shows you how to create a market origin advantage for the products you make through the lens of 60+ businesses who are already doing so.
- Author:
- Ryan L Jennings
- Publisher:
- Umprint Publishing
- Publication Date:
- October 17, 2019
- Number of pages:
- 144 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0473494167
- ISBN-13:
- 9780473494162