The Market Value Process
Hardback or Cased Book 272 pages Aug 16, 1996
Millions of titlesEvery book you're looking for
Carbon-neutral shippingFree on orders over $39.99
Fast shipping worldwideDelivered to your door
Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
- Author:
- Alan S. Cleland
- Publisher:
- Jossey-Bass
- Publication Date:
- Aug 16, 1996
- Number of pages:
- 272 pages
- Binding:
- Hardback or Cased Book
- ISBN-10:
- 0787902756
- ISBN-13:
- 9780787902759