The Non-Human Persona Guide
Paperback 201 pages English Sep 12, 2023
Millions of titlesEvery book you're looking for
Carbon-neutral shippingFree on orders over $39.99
Fast shipping worldwideDelivered to your door
For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.BONUSThe Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at https: //lifecentred.design.
- Author:
- Damien Lutz
- Publisher:
- Damien Lutz
- Publication Date:
- Sep 12, 2023
- Number of pages:
- 201 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 0645326666
- ISBN-13:
- 9780645326666