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True: A Technique For Finding Insights.

by Martin Gjerløff

True. A Technique For Finding Insights.

Paperback 100 pages English Aug 04, 2020

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Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources

Author:: Martin Gjerløff
Publisher:: True. A Technique For Finding Insights.
Publication Date:: Aug 04, 2020
Number of pages:: 100 pages
Language:: English
Binding:: Paperback
ISBN-10:: 8797189936
ISBN-13:: 9788797189931