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Ultimate Guide to Amazon Advertising

by Timothy P. Seward

Entrepreneur Press

Paperback 240 pages English May 21, 2019

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Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to: Determine if Vendor Central or Seller Central is right for your brandCapture new customers through Sponsored Product CampaignsApply the five essential elements of a high-quality product detail pageEstablish metrics, evaluate performance against keyword types, and perform competitive analysesAdd negative keywords that can benefit your advertising campaignsApply Amazon's secret formula for long-term winning
Author:
Timothy P. Seward
Publisher:
Entrepreneur Press
Publication Date:
May 21, 2019
Number of pages:
240 pages
Language:
English
Binding:
Paperback
ISBN-10:
1599186381
ISBN-13:
9781599186382