Value-based Marketing Strategy (Hardback)
Hardback or Cased Book 294 pages Feb 24, 2015
(No reviews yet)
Write a Review
Write a Review
Vernon Art and Science
Value-based Marketing Strategy (Hardback)
Millions of titlesEvery book you're looking for
Carbon-neutral shippingFree on orders over $39.99
Fast shipping worldwideDelivered to your door
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;
- Author:
- Santiago Lopez
- Publisher:
- Vernon Art and Science
- Publication Date:
- Feb 24, 2015
- Number of pages:
- 294 pages
- Binding:
- Hardback or Cased Book
- ISBN-10:
- 1622730208
- ISBN-13:
- 9781622730209