Win at All Costs: Inside Nike Running and Its Culture of Deception (Paperback)

"After years of rumors and speculation, Matt Hart setsout to peel back the layers of secrecy that protected the most powerful coachin running. What he finds will leave you indignant--and wondering whetheranything in the high-stakes world of Olympic sport has truly changed." --AlexHutchinson, New York Times bestselling author of EndureGame of Shadows meets Shoe Dog in thisexplosive behind-the-scenes look that reveals for the first time the unsettlingdetails of Nike's secret running program--the Nike Oregon Project.In May 2017, journalist Matt Hart received a USB drivecontaining a single file--a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . .".Opening the file, Hart realized he was in possession of a stolen reportprepared a year earlier by the United States Anti-Doping Agency (USADA) for theTexas Medical Board as part of an investigation into legendary running coachAlberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, andtheir Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding storyof deception that began when Steve Magness, an assistant to Salazar, broke theomertà--the Mafia-like code of silence around performance-enhancing drugs andgray-area tactics among those involved--and alerted the USADA. He was soonfollowed by Olympians Adam and Kara Goucher, who risked their careers to becomewhistleblowers on their former Nike running family in Beaverton, Oregon. Theyrevealed a cult-like environment where athletes were pushed beyond the bounds ofhuman athletic ability at the expense of competing with integrity: whererunners' declining mental and physical health was neglected while they wereencouraged to misuse supplements and prescription medications with the help ofcomplicit medical professionals. Combining sports drama and business exposé, Winat All Costs tells the full story of Nike's secretive running program, uncovering a cutthroat corporate culture of systemic cheating, genderdiscrimination, drug misuse, and medical malpractice. Shocking in the extent ofits revelations, Win at All Costs opens readers' eyes to the realitythat rigged competition is widespread and entrenched--even at one of the mostprestigious sports brands in the world.

Author:

Matt Hart

Publisher:

Dey Street Books

Publication Date:

21-Sep-21

Number of pages:

432 pages

Language:

English

Binding:

Paperback

ISBN-10:

0062917781

ISBN-13:

9780062917782